Established in 1978 the CHA works in conjunction with the Ministry for Agriculture (DEFRA), UK Trade & Investment (UKTI) and the International Agricultural Technology Centre (IATC) to:
• publish and distribute its Buyers' Guide to promote its members' products and services and British horticulture as a whole throughout the world
• provide members with a range of benefits to help them develop and market their products in the UK and world-wide
• negotiate grants at overseas shows and discounts for members at Trade Shows and associated hotels
• collect, filter and distribute sales leads
• represent members' views to government and other policy making bodies
• organise UK pavilions at selected shows overseas to provide a platform for UK exporters

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